Data Collection
Our primary data collection methods include:
• Executive-Level Interviewing
• Focus Groups
• In-Person Interviewing (CAPI)
• Intercept Interviewing
• Mail Surveys
• Mystery/Secret Shops
• Telephone Interviewing (CATI)
• Web-based Surveys
> See how we do it
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Study Types
We design and conduct the following types of studies:
• Advertising Branding and Positioning Testing
• Community Attitude Studies
• Customer Satisfaction Surveys
• Market Feasibility Studies
• New Product/Service Testing
• Public Opinion Polling
• Social and Economic Impact Studies
• On-going Tracking Studies
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