Real Clear Procedures
Market Trends Pacific can design and conduct a variety of study types and data collection to measure satisfaction, loyalty and other metrics among internal and external Cs depending on the particular needs of our clients.
We also offer several different kinds of Data Analysis to examine and interpret the results of customer feedback.
Data Collection Methods
These one-on-one interviews, conducted by senior-level interviewers, provide in-depth qualitative results, as respondents tend to be decision-makers in a high level position.
Our focus groups consist of a topic-focused informal group discussion, among eight to ten participants, which is led by a moderator.
In-Person Interviewing (CAPI)
In our Computer Aided Personal Interview, (CAPI) one-on-one interviews are conducted with the aid of a computer
Respondents are intercepted at a given location and surveys are administered face-to-face.
Telephone Interviewing (CATI)
These customer surveys are conducted over the telephone with the support of a computer.
Surveys are mailed to respondents and self-administered.
Respondents can log on 24/7 within the prescribed survey timeframe to answer the survey, which is self-administered over the Internet.
Mystery Shoppers significantly improves customer service awareness, helping you obtain an unbiased opinion of how they are perceived by their customers and therefore a clear look at what attracts your customer –and what repels them.
We have years of experience of hiring, training, and properly compensating the shoppers; and then collecting, tabulating and analyzing the results.
Types of Data Analysis